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I don’t know why I’m still subscribed to Entertainment Weekly. Their writers really aren’t that good, each issue has the same stories, and there are more ads than actual content. Well, I can’t say I blame them. They have bills to pay too, but you’d think having so many monthly subscribers to their magazine would cover more than enough of their costs. EW has been around for years, so they must be doing something right. What that is, I’m not too sure.

It seems as if every week EW is giving me the “TV Preview”, which is a list of all the shows in the upcoming Television season and reasons why I should of shouldn’t watch them. I think it’s pretty much a copy/paste job from issue to issue.

To be honest with everyone, I haven’t started watching a TV show just because EW reported that it was ‘good’. I have my TV shows that I like and I stick true to them. It’s as if the EW writers think I’ll start watching Gilmore Girls just because they tell me too every week. In other regards, they need to stop telling me LOST and 24 are good shows. I already know this. Find something new to write about.

There were two things however, I did find interesting in the latest, extra long, issue of EW and strangely enough, they were both ads.

The first ad was known for Apple’s computer known as a Mac. The ad writers are at it again at Apple, dishing out the specs on how PCs are boring and are made for tedious labor while Macs are fun and are made for everything YOU want to do. Apple has taken this approach for some time now, but this ad was different. There was actually a pamphlet type insert that was stuck onto the second to last of the four page ad. Cool? Definitely. Smart? I don’t know. To get the gist you actually have to do some reading and I’m sure the majority of the people reading the magazine don’t bother opening up the pamphlet and read the entire ad. Do I have statistics to back this up? No. It’s just what I assume happens. The idea is cool, but does the ad actually work? Who knows. I’m not going to jump out of my seat and drive to the nearest Apple dealer to pick up a computer, but that’s just me.

The second of the two ads was actually for a TV show. It was for a new series on NBC called “Kidnapped”. The ad was designed as a case file for a detectives office that just so happened to fall out of the magazine every time I’d pick it up. It is a cleaver ad that is designed very well. If you get the chance, you should check it out.

While writing this, I thought to myself that it was kind of pathetic that the only thing I could think to write about in the latest EW was two ads. Well, is it lame of me or the editors of EW for not offering more conversational content? Either way, they’re still collecting my money and at least they get their ads right…

The pictures are from Little Miss Sunshine. I decided to add them to liven up the post :).